In the present-day world, having an online identity, either as a person, business, or a brand, is very important. To sustain that identity across various online platforms, an approach that is known as Online Reputation Management (ORM) is adopted. At TSCM Services, we ensure our clients’ brands do not get tarnished, are even enhanced and most importantly that they are trustworthy. Therefore, we provide all-around ORM tactics.

How would you define ORM/Online Reputation Management?

The term can be defined as altering the views of consumers on a particular brand, its products or services. ORM also means counteracting bad marketing by spreading good reviews and comments about the brand, and finding touch points that people mention. It has become essential for brands to protect their online image as consumers rely heavily on social media and participate in online reviews.

ORM can help you with:

• Increasing Brand Value: Identify and eliminate the negative publicity while also putting up good advertisements and endorsements.
• Managing Negative Feedback: Speak to the audience politely while addressing complaints and inform them that the issues are being dealt with.
• Enhancing Customer Confidence: Strive to appear reliable to your audience by maintaining authenticity.

Our Approach for Online Reputation Management Services

• Brand Development and Management Stakeholders’ Opinions
  • Activity Monitoring: In addition to blogs and forums, we also monitor news websites and social media pages. This allows us to see if your business or services are being discussed online.
  • Sentiment Tracking: With the help of cutting-edge tools, we establish sentiments surrounding your brand and sentiment and strategically plan our actions in line with these sentiments.
  • Competitor Analysis: Apart from yours, we also check the online reputation of your competitors in order for you to strategize accordingly and follow market patterns.
• Upholding a Good Reputation
  • Review Production: We assist our clients to obtain favorable feedback from customers which can be useful in promoting their reputation.
  • Proactive Response to Any Negative Feedback: Receiving unfavorable feedback is natural and we assist our clients in understanding it and devising a professional response that can help rectify the issue.
  • Image Restoration: Where clients have unfavorable ratings on their websites, we intervene by either seeking legal and ethical means of rescinding manipulate the negative comments.
• Reputation and Image Management of a Company
  • Monitoring Your Brand: This function helps to track negative posts and comments across all social media platforms and tackle them promptly.
  • Crisis Response Team: In situations where a company undergoes brand bashing, we assist in addressing the situation and implementing effective measures to avoid any forms of brand damage.
  • Looking on the Bright Side: Positive feedback strategy can also be beneficial in restoring a fair image. We create, produce as well as market positive feedback put on the social network.
• SEO Services for Brand Management.
  • Brand Reputation Management Services: By utilizing SEO services, we do not allow negative information regarding your image to rank high on searches that pertain to your name. We ensure that your brand reputation is handled with utmost care at all times.
  • Content Building and Page Optimization: We do not only generate traffic but also ensure that there is quality information in terms of articles, blogs and other forms of written text which serve to fulfill readers and enhance their perception of the brand.
  • Link Building Network: The focus of this approach is to construct links using available pages with strong links or authority to a specific page such as articles, forum posts, websites, social media pages amongst others.
• Personal Branding Services
  • Reputation Management for Individuals: We support professionals that include CEOs and influencers who wish to build their brand through images or social media networks that qualify Professional and Ethical Conduct.
  • Media And Marketing Influence: We work alongside media houses, marketing firms and Press to ensure that you are well represented in such platforms to enhance your image.
• Anticipatory skills and Remedial skills
• • Image Repair Strategies: In case of a brand or a product hitting headlines for negative reasons such as death, scandals or attacks, we take charge of the crisis and grow rather than be passive and worried about the situation.
  • Communication Steps In a Crisis: This is critical as you have to develop a strategy prior to any negative publicity or occurrence and ensure brand emotions are catered for as the mood of the army literally determines the battle.
  • Rebuilding one’s reputation post a crisis is paramount, and is the task we take on after devising a strategy involving engaging content, active media relations and social media interactions on your behalf.
  • Since every brand brings about its own uniqueness, our team has developed personalized ORM strategies suitable to all your business aims, industry and specifications.
  • Technology monitoring and updating strategies and content are essential because ORM is a continuous task and requires constant finetuning to enhance a firm’s reputation and image.
  • Moreover, an online reputation strengthens brand advocacy and fosters credibility and loyalty from the consumers however brand trust remains at the core of the strategy.
  • Further, implementing ORM allows consumers to purchase from brands that they can trust which in turn also means increased sales.
  • SEO ranking can also be positively affected through ORM practices as more and more positive content is being created online.
  • Lastly, instead of containing online crises, ORM prevents them from arising and even if they do, it successfully mitigates the effects. Having a reputation means the branding is effective and leads to a competitive edge.
  • Long-Term Brand Health: ORM is not only about repairing the damage in the short term, but also about building a strong, brand-worthy reputation for your audience in the long run.

Why Prefer TSCM Services for ORM?

• Saves ORM Efforts: Our expert team possesses vast experience of managing and promoting online reputations for a number of industries and sectors.
• Positive Track Records: We have assisted a number of firms and even individuals in regaining their positive reputation after a crisis with their online reputation management.
• Affordable Solutions: Whether you are looking for the ORM services or social media monitoring or even SEO, or crisis management, you name it. We have the most appropriate solutions for your requirements.
• Clear and Honest: Our methods and processes are clear and straightforward which guarantees that your good name is sought to be protected in a lawful manner.
• Fitted Packages: We ensure that ORM tactics developed for your business are flexible enough to adapt to your business opportunities, objectives, and the competitive environment.